Live from the App Store Connect API

Your funnel, in your pocket.

FunnelHound turns App Store Connect data into one honest picture: Impressions → Installs → Purchases. Monitor your download and in-app purchase funnel closely enough to actually improve it.

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fun·nel·hound /ˈfʌn.əl haʊnd/ noun
  1. 1. a hound is bred for one job: pick up a scent and follow it — through brush, over hills, however far — until it finds where the trail leads, or where it goes cold.
  2. 2. why we chose it — your funnel leaves a trail through App Store Connect. FunnelHound follows it: where growth comes from, where users slip away, and which leak to chase down next.
The core idea

Every arrow is a conversion rate you can improve.

From "someone saw my app" to "someone paid me" — five stages, four leaks. Hover a stage to see what to fix when it drops.

Deletions: the metric Apple hides.

App Store Connect's dashboard never shows you deletions. FunnelHound puts them front and center — a spike in deletions after a release means something in that release drives users away.

Cross-reference crashes on a specific OS version with deletions and you get a fix-this-now signal, not a vague trend.

Reports lag real time by 2–3 days — Apple's pace, not ours. First-time report requests take 24–48h before data appears.

Explore tab

Every report Apple generates. One list.

The Explore tab surfaces every analytics report App Store Connect exposes for your app, grouped by category and broken down by the dimension that actually matters.

Favorites float up

Swipe, long-press, or tap the star. The four reports that cover your money funnel come pre-favorited on first launch.

🧭

Source split

Search, Browse, App Referrer, Web Referrer — see which channel carries your growth and where each one leaks.

🕳️

The leaky bucket

Installs pour in, deletions drip out. Net adds shown as the water level — churn made obvious to non-analysts.

📈

Deltas, not just totals

Every metric shows change vs the previous period. Absolute numbers inform — deltas prompt action.

🏁

Benchmarks built in

Tap-through and conversion gauges with your category's benchmark marked on the dial. One glance: "is my icon working?"

🔐

Your keys stay yours

Your App Store Connect API key lives in the Keychain on your device. Data flows from Apple to you — nowhere else.

Visualize

Raw tables are the starting point. This is the destination.

Live previews of the visual language — rendered right here, the same way the app draws them.

Downloads calendar
One cell per day · color = first-time downloads · hover for detail
Less More
Health rings
Runtime health from opted-in devices
Crash-free sessions 99.7%
Hang-free sessions 98.9%
Fast launches 96.4%
Retention heartbeat
Daily sessions, styled like an ECG — flat-lining sessions with healthy downloads is the early-warning signal
First-time downloads · 30d
0
▲ 12% vs prev. period
Conversion to paid · 30d
0
▲ 0.4 pts vs prev. period
Deletions · 30d
0
▲ 9% — check last release
The app

Small screen. Full picture.

🖼️ Funnel view
screenshot
PLACEHOLDER · 1290×2796
🖼️ Dashboard
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PLACEHOLDER · 1290×2796
🖼️ Explore tab
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PLACEHOLDER · 1290×2796

Replace each placeholder with a real capture — drop an <img> inside .screen.

Setup

Four steps. Five minutes.

Create an API key

App Store Connect → Users and Access → Integrations. Generate a key with access to your app.

Import it

Enter the Key ID and Issuer ID in Settings, then import the .p8 private key file.

Pick your app

Choose from your apps, or enter the numeric App ID directly.

Add Vendor Number

For installs and purchases in the funnel — find it under Sales and Trends.

First-time analytics report requests take 24–48h before Apple generates data. That's Apple's kitchen — we just plate it.

Early access

First on the trail.

Join the waiting list for the first TestFlight invites and a launch discount. One email when it ships — that's it.

No spam. No sharing. Unsubscribe with one tap.

Stop guessing. Start watching the funnel.

Check it after every release and every product-page change. Each stage you fix compounds through the rest.

Download on the App Store

↑ placeholder — point this at your App Store listing