Somewhere between "saw your app" and "paid you", people vanish. FunnelHound is an App Store Connect analytics app for iPhone that turns your reports into one funnel — Impressions → Installs → Purchases — so you can see where they go, and fix the stage that pays.
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Join the waitlist and lock in a 50% discount at launch, plus one of the first TestFlight invites. Why the bribe? Early users find the rough edges before the App Store does. That's the trade. Early-bird pricing closes the day the app ships.
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Three stops between a stranger and a customer. FunnelHound watches all three — and the two gaps between them.
Someone saw your app on the App Store — search, charts, or Today. Visibility, not interest.
They committed and downloaded. The gap before this one is your icon, screenshots and ratings at work.
They paid. The gap before this one is your onboarding and paywall. This is the number that matters.
"I shipped an update, downloads fell off a cliff, and App Store Connect couldn't tell me why. FunnelHound is the dashboard I built to find the leak in my own apps. If you've ever stared at a graph wondering which of ten causes it was, this is for you."
— Emin, indie iOS developer
Add releases, posts, and notes. They pin to your charts at the date they happened, so you never wonder what caused a jump again. Compare the 7 days before and after any release without exporting a thing.
From "someone saw my app" to "someone paid me" — five stages, four leaks. Hover a stage to see what to fix when it drops.
App Store Connect's dashboard never shows you deletions. FunnelHound puts them front and center — a spike in deletions after a release means something in that release drives users away.
Cross-reference crashes on a specific OS version with deletions and you get a fix-this-now signal, not a vague trend.
Reports lag real time by 2–3 days — Apple's pace, not ours. First-time report requests take 24–48h before data appears.
Every report App Store Connect exposes, distilled into one dashboard of tiles — each one built to answer a question, not decorate a slide.
Discovery, downloads, purchases, deletions, sessions, crashes — the reports that cover your money funnel, pre-arranged on first launch.
Search, Browse, App Referrer, Web Referrer — see which channel carries your growth and where each one leaks.
Installs pour in, deletions drip out. Net adds shown as the water level — churn made obvious to non-analysts.
Every metric shows change vs the previous period. Absolute numbers inform — deltas prompt action.
Tap-through and conversion gauges with your category's benchmark marked on the dial. One glance: "is my icon working?"
Your App Store Connect API key lives in the Keychain on your device. Data flows from Apple to you — nowhere else.
One tap runs your real funnel data through Apple's on-device model — trends, leaks, what to fix next. Nothing leaves the device. Pro, on iPhones with Apple Intelligence.
App Store Connect → Users and Access → Integrations. Generate a key with access to your app.
Enter the Key ID and Issuer ID in Settings, then import the .p8 private key file.
Choose from your apps, or enter the numeric App ID directly.
For installs and purchases in the funnel — find it under Sales and Trends.
First-time analytics report requests take 24–48h before Apple generates data. That's Apple's kitchen — we just plate it.
Short, honest guides to App Store Connect analytics — what the metrics mean, what "good" looks like, and how to act on them.
2026 benchmarks by category, why "25%" and "4%" are both right, and which number to actually track.
Read the guide → Metrics explainedWhat Apple counts, why impressions dwarf page views, and what each stage tells you about your listing.
Read the guide → ChurnWhere Apple hides uninstall data, how deletions are counted, and how to read a post-release spike.
Read the guide → On the goApple's own app vs the full picture — impressions, conversion and deletions from your pocket.
Read the guide → SetupKey ID, Issuer ID, .p8 file, Vendor Number — the five-minute setup, step by step.
Read the guide → BenchmarksThe impression → page view leak: typical rates, what drags it down, and how to test fixes.
Read the guide → MeasurementDate the change, watch the one metric it can move, judge after two weeks — not two days.
Read the guide → KeywordsApple combines words across fields — so phrases, repeats and title duplicates burn characters for zero rank.
Read the guide → RetentionNo uninstall event on iOS — but a deletion rate, a trend line and a post-release alarm are all buildable. Here's how.
Read the guide → ToolsUsers and Access → Integrations → App Store Connect API. The exact path, what the UUID means, and why it might not be showing.
Read the guide → ToolsYou need two tools, not six: one to research keywords, one to measure whether the changes worked.
Read the guide → LocalizationTranslated keywords rank for words nobody types — plus the free English locales most apps waste.
Read the guide → RankingsPaywall → instant uninstalls → weaker retention signals. The mechanism, both camps, and how to decide with data.
Read the guide → RankingsWeek one is re-indexing turbulence, not a verdict. When to hold, when to revert.
Read the guide → CompareSame data, fewer tears. Apple has your funnel — filed in three different rooms of a website that hates phones.
Read the guide → CompareRIP, little buddy. Three filled rows, one proud formula, and the launch week that ended it all.
Read the guide → CompareAstro & friends pick the bets. FunnelHound reads the scoreboard. Most devs own three of one, zero of the other.
Read the guide → CompareOne is a platform, one is a glance. An honest comparison — including when the platform clearly wins.
Read the guide → CompareThe market leader in app analytics: a feeling. Zero setup, instant verdicts, confidently wrong.
Read the guide → DiagnosisHalf of “sudden drops” aren’t drops. Rule out lag and weekends, then walk the funnel stage by stage.
Read the guide → CreativeShow the outcome, not the interface. Frame one is a billboard — and captions must read without zooming.
Read the guide → AdsThe famous halo: real mechanism, zero Apple confirmation, fades when spend stops. How to test it honestly.
Read the guide →Each stage you fix compounds through the rest. Join before launch and half price is locked in for good.
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