Where do I find my app's Apple ID in App Store Connect?

Open App Store Connect, go to My Apps, select the app, then click App Information in the left sidebar under General. In the General Information section there is a row labelled Apple ID with a numeric value, usually 9 or 10 digits. The same number also appears after 'id' in the app's public App Store URL, so you can read it off any link to your app without signing in.

Is the App Store ID the same as the Bundle ID?

No. The App Store ID (Apple ID) is a number Apple assigns to the app record, for example 6793297146. The Bundle ID is a reverse-DNS string you set in Xcode, such as com.company.app, and it identifies the binary. They are also different from the SKU, which is free text you typed when creating the app record, and from the Team ID, a 10-character code that identifies your developer account.

Does an app's Apple ID ever change?

No. The Apple ID is assigned the moment the app record is created in App Store Connect, before any build is uploaded, and it stays fixed for the life of the app. Renaming the app keeps it, and transferring the app to another developer team keeps it too. It is safe to hard-code in marketing pages, deep links and SDK configuration.

FunnelHound / Guides / App Store ID

App Store ID: where to find your app's Apple ID

By Emin, indie iOS developer building FunnelHound · Published 3 Oct 2026

Short version: App Store Connect → My Apps → your app → App Information → General Information → Apple ID. It's a plain number, 9 or 10 digits. The exact same digits sit after id in your public App Store link, so if you have a link to your app, you already have the ID. Everything below covers the aliases, the look-alikes, and the places that will ask for it.

Two places, one number: the public URL and the Apple ID row in App Information agree, always.

Two places, same number

The number has a home inside App Store Connect and a public mirror on the App Store itself. Use whichever is closer:

Inside App Store Connect: My Apps, pick the app, then App Information in the left sidebar (it sits under "General"). Scroll to the General Information block. The row labelled Apple ID is it. FunnelHound's reads 6793297146.
From any App Store link: https://apps.apple.com/app/funnelhound/id6793297146. The slug in the middle is optional and sometimes missing; the digits after id are the ID. Share-sheet links, "View in App Store" buttons, your press kit, all carry it.

Takeaway: no sign-in required. Paste your own store link into a notes app and read the tail.

One number, five names

Apple calls it one thing, every SDK calls it something else, and the name on the form rarely matches the name in the docs. All of these refer to the same digits:

Apple ID: App Store Connect's label. Unrelated to your personal Apple Account login, which is the usual first confusion.
App Store ID: the name most third-party dashboards use.
adamId: older advertising and attribution vocabulary; still shows up in campaign URLs.
trackId: what the iTunes Lookup API returns. Hit https://itunes.apple.com/lookup?id=6793297146 and the JSON comes back with trackId, trackName and bundleId side by side, a handy way to go from ID to bundle and back.
App Store Connect API resource id: /v1/apps/6793297146. The apps resource is keyed by this number, so anything you build on the API (with an API key and your Issuer ID) addresses the app by it.

Watch out for "App ID" on its own. On developer.apple.com, an App ID is the identifier record made of your Team ID prefix plus the bundle identifier. Same two words, different object. When a form says App ID and wants digits, it means this number; when it wants TEAMID.com.company.app, it means the developer portal record.

Only the first row is the App Store ID. The other three get pasted into its box every day.

What it is not

Bundle ID. Reverse-DNS text like com.company.app, chosen in Xcode. Identifies the binary, not the store listing. Letters, not digits.
SKU. Free-form text you invented when creating the app record. Apple never shows it to users and nothing outside your own reports cares about it.
Team ID. Ten alphanumeric characters that identify your developer account, not any one app. Lives on developer.apple.com; our Team ID guide has the exact path.
App ID prefix. Usually equal to the Team ID; it is the part in front of the bundle identifier in a developer-portal App ID record.

Rule of thumb: if the field wants digits only, it wants the Apple ID. If it accepts dots or letters, it wants one of the others.

Where you'll paste it

The number does more work than its one-line home in App Information suggests:

Smart App Banner. One meta tag on your website makes Safari show the install banner. Every page on this site carries it: <meta name="apple-itunes-app" content="app-id=6793297146">.
In-app store sheets. SKStoreProductViewController and SKOverlay take it as SKStoreProductParameterITunesItemIdentifier, so you can open another app's listing (or your own paid tier's) without leaving the app.
Review deep link. itms-apps://apps.apple.com/app/id6793297146?action=write-review jumps straight to the rating sheet. Cheapest "leave a review" button there is.
Lookup API. The itunes.apple.com/lookup?id=… call above, useful for pulling your live version number or price into a status page.
Attribution SDKs. AppsFlyer, Adjust and Branch each ask for it during setup, usually under the "App Store ID" label.
App Store Connect API. Every endpoint scoped to an app takes it in the path. FunnelHound lists your apps by this number straight from the API, so you tap the app instead of copy-pasting the ID anywhere.

Takeaway: keep it in your project README next to the bundle ID. You will type it into a form again within the month.

It never changes

Apple assigns the number the instant the app record is created in App Store Connect, before a single build is uploaded. From then on it is permanent: rename the app, ship a hundred versions, transfer the whole app to a different team, the Apple ID rides along unchanged (the bundle ID can't be changed after the first upload anyway, so the two are stable together). Hard-coding it in a website, a deep link or an SDK config is safe. It is also not a secret: it is printed in every public URL, so there is nothing to hide.

Can't see it? Three reasons

Wrong site. You are on developer.apple.com under Identifiers, which lists App IDs of the TEAMID.bundle kind. The number lives only in App Store Connect.
Wrong team. Your Apple Account isn't a user on the team that owns the app, so My Apps doesn't list it. Ask the Account Holder for an invite, or ask them to read the number off App Information for you.
No record yet. The app exists in Xcode but nobody has clicked "+" in My Apps. Create the record and the Apple ID appears immediately, with no build required.

Found the number? Now see what it's doing

FunnelHound reads impressions, product page views, installs and deletions for that app ID directly from Apple's API and shows them as one funnel on your iPhone. Your key never leaves your device.

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Data notes: the App Information path and the Apple ID label verified in App Store Connect as of 2026; Apple moves sidebar items occasionally, and the search field at the top of App Store Connect still finds the page. The example ID 6793297146 is FunnelHound's own, taken from its public App Store URL. SDK parameter names are from Apple's StoreKit documentation; attribution vendors rename their setup fields from time to time.