FunnelHound / Guides / vs App Store Connect
FunnelHound vs App Store Connect: same data, fewer tears
Cards on the table: App Store Connect has every number FunnelHound has. Apple just filed impressions, conversion rate, deletions and proceeds in three different rooms of a website that hates phones. FunnelHound is the same data, assembled into one funnel, native on your iPhone. That's the entire pitch — here's the honest breakdown.
The morning ritual, both ways
The App Store Connect version: open laptop. Log in. Two-factor code from the phone you were trying to avoid picking up. App Analytics for impressions and page views. Sales and Trends — different report, different units — for downloads. Payments for what you actually earned. A calculator (or a spreadsheet) to divide the numbers Apple refuses to divide for you. Total: about ten minutes, if you remember where the deletions report hides. Most developers do this weekly at best, which means most developers find out about a funnel leak a week late.
The FunnelHound version: open app. Look at funnel. Done before the espresso machine finishes. That's not a feature list — it's the same three reports, pre-joined into Impressions → Installs → Purchases with the division already done.
What App Store Connect genuinely does better
Fair is fair. App Store Connect is the source of truth — build submission, metadata editing, review replies, TestFlight, agreements, tax forms. None of that is FunnelHound's job, and Apple's raw reports go deeper than any funnel view: per-territory exports, custom date math, opt-in benchmarks buried four clicks down. If you love a CSV export at 6am, Apple has you covered and always will. You will keep your App Store Connect login. It's where apps get shipped.
What Apple's dashboard makes hard
- The funnel doesn't exist as a view. Impressions live in one report, downloads in another, money in a third. The single most important question — where do people leak? — requires manual assembly, every time.
- Deletions are buried. Apple reports uninstalls, but you'd never guess from the navigation — the deletions guide exists because of how well they're hidden.
- Phones are second-class. Apple's own iOS app covers basic sales; the full analytics need the desktop site, which on a phone is pinch-zoom archaeology.
- No context. Is 3.2% conversion good? Apple has category percentiles — in a separate view you'll visit twice a year. FunnelHound draws the benchmark on the gauge (see what a good conversion rate looks like).
Side by side
- Data: identical — FunnelHound reads Apple's official API with your own key, so numbers match to the digit, including Apple's 2–3 day lag. Anyone promising "faster" App Store data is selling weather forecasts.
- Privacy: your API key stays in your device's Keychain; FunnelHound talks straight to Apple, no middleman servers reading your revenue.
- Funnel view: FunnelHound's whole reason to exist; App Store Connect requires assembly.
- Milestones: mark an ASO change, see "+X% since" — the measurement discipline as a button. Apple has no equivalent.
- Shipping apps, metadata, TestFlight: App Store Connect, forever. Not the same sport.
The honest verdict
If checking your numbers on the ASC website once a week works for you, keep the ritual — the data is all there, and free. FunnelHound is for the version of you that wants to glance at the funnel daily, from the sofa, and catch the leak on Tuesday instead of next Monday. Ten minutes of report archaeology, or one screen. Same numbers either way — Apple made sure of that.
Your App Store Connect data, minus the expedition
FunnelHound joins Apple's reports into one funnel on your iPhone — impressions, installs, purchases, deletions, benchmarks.
Get FunnelHoundData notes: App Store Connect features and report locations as of August 2026 — Apple reorganizes occasionally, so paths may shift. FunnelHound reads the official App Store Connect API; both show Apple's standard 2–3 day reporting lag. This comparison is written by FunnelHound's developer, which you probably guessed.